Quotes take three days to go out.
AI drafts the quote from the request, your price list and past jobs. Someone checks it and sends it the same hour.
AI for established businesses
Find the bottleneck.
Find the bottleneck.
Clear it with AI.
Your business works. But somewhere in it there is one step where work piles up. We find it, build the AI that clears it, and measure the hours you get back.
Up to 30% of the new company we launch is set aside for the businesses that help us prove it.
Your workflow, live
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Built at Sela AI Labs
We've done this before. Five times.
Each of these started as a real bottleneck inside a real business. Each one is now its own product.
Sales outreach
ColdBook
coldbook.ai
Finds the right people for what you sell, researches each one, writes to them and follows up until they reply.
Real estate finance CRElytics crelytics.aiTurns leases, rent rolls and tax bills into a full investment memo with a value range and debt scenarios, in minutes.
Commercial real estate Ask Supreme asksupreme.comSearch, analyze and tour commercial property, and reach an advisor, straight from ChatGPT or Claude.
Real estate CRM ControlHQ controlhq.vercel.appRemembers every promise, callback and lease expiry across your book of business, and tells you before one goes cold.
Dermatology SkinIQ skiniq.ioTurns dermatologist-approved protocols into patient education, routines, product picks, bookings and follow-up.
What we fix
Productivity problems that look small until you add up the hours.
Established businesses run on processes that worked fine at a smaller size. These are the ones we see slow down first. If one sounds like your week, we should talk.
Invoices are matched to purchase orders by hand.
AI reads and reconciles every invoice, and flags only the ones that don't match.
One person triages the whole inbox.
AI sorts, routes and drafts replies so your team starts from an answer instead of a blank screen.
Friday's report is rebuilt from five spreadsheets.
AI pulls the numbers together and writes the summary. You read it instead of building it.
New hires wait days for answers buried in old docs.
An assistant trained on your documents answers their questions and points to the source.
Leads go cold before anyone follows up.
AI qualifies and responds within minutes, then hands the warm ones to a person.
How it works
We start with your problem and end with a product.
You pay for the work up front, like any project. We fix one real bottleneck and prove the result in hours saved. If the fix works and many other businesses have the same problem, we turn it into software.
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Map
Find the bottleneck
We sit with your team, follow the work from start to finish and measure where it waits. You get a clear picture of what it costs you.
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Build
Build the fix
We design and build an AI workflow around the step that is slowing you down, using the tools your team already works in.
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Prove
Measure the result
We compare hours, turnaround and errors before and after. If it doesn't move the numbers, we keep working or we stop.
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Scale
Build the SaaS
When a fix solves the problem and the market for it is big enough, we build it into a new SaaS company. The partner who helped prove it comes to market with us as an owner.
Founding partners
30%of the new company, set aside for founding partners
Founding partner poolUp to 30%
Help us prove it. Own part of what we build.
You pay for the work up front, the same as any project, and you get a solution that fixes your bottleneck. Most consultants stop there. If what we build could serve a whole market, we turn it into a new software company, and you own part of it.
You bring
- A real bottleneck that costs you time or money
- An up-front fee for the work
- Access to the people and data behind it
- Honest feedback while we build
- A voice in the market when we launch
You get
- An AI solution built around your workflow
- Measured results before anything scales
- Early say in how the platform is shaped
- A share of the new company, from a pool of up to 30%
Equity applies only when a solution is spun out into a new company, which happens when it solves the problem and has a large enough market. Shares are set in a written partner agreement and depend on the scope of the partnership.
Apply
Tell us where the work gets stuck.
Describe the bottleneck in a few sentences. If it's a fit, we'll set up a call to map it with you.
Questions
Before you apply
What kind of businesses are you looking for?
Established businesses with a real team, real customers and a repeated, measurable process that eats hours every week: quoting, invoicing, support, reporting, onboarding, scheduling. Industry matters less than having a real problem and a team willing to work on it with us.
Do we need technical people on our side?
No. We do the building. We need someone who knows the process well and can give us access to the data and tools involved.
How does the 30% work?
When a solution solves the problem and there is a large enough market for it, we launch it as a new, separate SaaS company. Up to 30% of that new company is reserved as a pool for founding partners. Sela AI Labs itself and its existing companies are not part of the offer. Each partner's share is set in a written agreement and depends on what the partnership involves. We'll walk through the terms before anything is signed.
Do we pay for the work?
Yes. We agree on a fee before we start, and you pay up front. That pays for the solution we build for your business. Equity in a new company is extra, and it only comes in if the solution becomes a SaaS product.
What happens to our data?
Your data is used to build and run your solution and nothing else. We agree on access, storage and confidentiality in writing before we start.
What if the AI doesn't solve the problem?
Then we say so. Every build is measured against the numbers we took at the start. If it isn't working, we change the approach or stop.